Turn Public Opinion into Powerful Marketing!?
Unlocking the good, the bad and the ugly. Making opinions big opportunities.
Reputation—it’s a love-hate relationship. Some people will rave about you, others won’t, and some just won’t care.
They are the facts. The secret to winning them over? Customer-centricity.
Enhancing user experience (UX) across your website, emails, social media, and in-store interactions is key to building trust and loyalty.
Reputation management requires timing, strategy, and constant engagement. While reviews, case studies, PR, and word-of-mouth all play a role, it’s how you manage and leverage them that truly matters.
So, what is reputation marketing? It’s the art of turning public perception into promotional assets—using customer testimonials, CSR initiatives, online reviews, and social media to showcase what makes your brand great.
But what about negative feedback? Believe it or not, it’s an opportunity! Honest criticism helps you improve, refine, and grow. When managed correctly, even negative reviews can build trust and strengthen your brand.
We take care of your reputation management, ensuring your brand always shines—while you focus on keeping your customers happy..
We’ll turn your reputation into a force to reckoned with!?
Brand Reputation
Brand marketing promotes your business as a whole rather than focusing on a single product or service. Brand reputation is about shaping how consumers perceive and connect with your brand. Building trust and influencing their experience to strengthen that relationship.
Product Reputation
This type of reputation marketing is similar to brand reputation, but it specifically focuses on how your product or service is perceived.
By actively managing it, you gain a clear understanding of public opinion, including quality, value, and overall customer satisfaction.
Internal Reputation
Also known as internal marketing, a strong reputation focussed around your employees starts with your company culture—shaped by your team, their collaboration, and communication. Your employees are the driving force behind performance and should be your biggest brand advocates.
“We hired Leanne to assist with reputation marketing, as ours was complex and had quite a few holes in it! On researching where we were going wrong and how to improve this, Leanne uncovered a flawed internal marketing strategy.
Having introduced this, planning and setting up an intranet system and providing branded templates – we not only nailed a successful customer-facing reputation marketing strategy but also an internal one. The data provided made us realise that some hired staff were wrong for us and some products were substandard. It was a huge learning curve, slightly worrying, but ultimately an extremely worthwhile process for long-term success.“
Alex, BME
Let’s start the convo…
Unlock a world of marketing possibilities designed to make your strategy shine and your profits soar.
Whether you fancy a casual chat about your past, present, or future plans, or prefer a face-to-face (or virtual) meeting, we’re here to support you.
Drop us a message today to explore how we can help you on your business journey!?
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